As follow up to my post on Truth In Spiritual Advertising, I thought it might be interesting to explore current trends/needs in the marketing of religion.

I have no issue with the need for marketing in religion.  Marketing is a necessary reality for any organization to stay fiscally sound. I’d like to see those of us who pursue organized spiritual activities stay awake, and not let marketing and budget concerns over-ride common sense and our true values.

Two points I’d like to press:  1) organized religion is market-driven; 2) being market-driven, it can run the risk of losing the original mustard seed (so to speak) and cross the line from spirituality to spirituality theatre.

If you have a good sense of humor and willingness to laugh at this side of Organized-Religion-as-Business, watch this video (h/t Think Christian):

Short story: no one would come back.

For more on this, check out Web Design for God’s Audience: Learning From Church Development, on the Blogger’s Blog by Lorelle Van Fossen.

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