11:01 am
Detroit: Air Bags, not Windbags
As expected, the release of the findings of the stability plans of GM and Chrysler, coupled with the Obama Administration’s Auto Task Force Recommendations and the big-splash announcement of the resignation of GM CEO Rick Waggoner has have had a huge impact in Detroit.
There are several interesting things about both Monday’s events, and the reaction to them. I hope to be able to address each of them at a later time in a bit more detail, but for now, here are some of my initial impressions.
I’m not sure that asking Rick Waggoner to fall on his sword really accomplishes anything at this point. Perhaps there was a thought that extending the life-line further had to come at a price, or perhaps the Administration decided to get fresh blood/thinking into the leadership.
Perhaps there was a recognition that some of the problems with the Big Three automakers are a result of their internal culture. GM clearly tried to make the company all things to all people, in the process diluting its brands, while remaining relatively insulated from both consumers and long-term industry trends. Over the past decade, they focused almost exclusively on maximizing profit in the short term, and refused to focus on higher-mileage vehicles until Honda, Toyota, and other foreign automakers had passed them by.
Ultimately, I think you definitely lose some invaluable institutional knowledge, but maybe the change will jolt everyone into reality a bit.
The real issue obscured in the current media firestorm has been whether or not Detroit can develop — or perhaps more accurately, redevelop — a profitable business model for producing cars. Although the bank and finance industries have received bailout payments that were by orders-of-magnitude higher than the loans extended to the automakers, the fact remains that we could give them the same amount of money as the banks and it still wouldn’t do anything to help keep the companies afloat if their business models are not fundamentally realigned.
That is going to mean seriously and comprehensively addressing the legacy costs/retirement benefits that were created in a wholly different historical era; the severe disadvantage in the provision of health-care in the United States versus our most direct competitors (Japan, Germany, Canada, and soon China & India); and brand dilution — Ford has done a good job reducing it’s product line over the past few years, allowing it to both focus on creating a small group of effective and more cost-efficient vehicles and to accumulate cash, which has proved invaluable as the credit markets tightened.
Nothing that has happened recently has tamped down the continually growing blue collar v white collar, Wall Street. v. Main Street / CEO v. Average Joe divides. That said, he efforts of Michelle Bachman, Rush Limbaugh, Glenn Beck & others to describe Obama’s efforts as “socialism”, “Mao Tse Tung”, and other assorted forms of scare-mongering is whipping up a ridiculous amount of frenzy without any sort of factual or theoretical support.
There is a very real possibility that, were it not for the first round of loans to the automakers, both General Motors and Chrysler would not exist today, or would at least be stuck in bankruptcy protection, hoping against hope to re-emerge with some semblance of their former selves.
That collapse may yet take place, but loaning the automakers money to see if they can’t steer their own way out of this (with considerable guidance, admittedly) is certainly a far cry from centralizing the means of production and handing out little red books to go with our matching green outfits. The MSM need to stop reporting the Bachman-Limbaugh-Beck nonsense and start regarding it as sensationalism, pure and simple.
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